I’ve just downloaded Duffy’s debut album Rockferry, from 7Digital, a nice music site offering music downloads, protected and non-protected alike. I could have sworn I’d seen this advertised on play.com as a DRM-free download but when I looked on Saturday, Duffy was there none, which leads me to wonder whether
- there was some sort of a falling out between Play and Universal Ireland (her record label) or
- Universal had decided against going DRM-free
Since I wasn’t able to find the album (legally) without DRM on any other site I guess it’s the latter. So I trotted off to 7Digital, bought the album in WMA format and reached straight for Tunebite, a lovely piece of software which harks back to the late 80s by reviving the term “high speed dubbing” (ask your parents).
The software plays back your protected WMA or M4A files using its own virtual sound card and can play up to 9 tracks at once, meaning you can strip the protection from the average album in about 10 minutes or so, without feeling dirty about it (Tunebite is a well-made piece of software so you don’t feel as if your computer is going to get infested by spying maggots or whatnot).
“Why”, you might ask “have you paid for the album then stripped it of its DRM if you could have just bought it for £1 from some Russian site or downloaded it for free via BitTorrent?” and the answer is simple. I still believe that the people responsible for making a record “happen” (be it obviously the performers and writers but also the engineers, producers and yes, those responsible for promoting and distributing it) because they do a job just like anyone else.
I had a discussion with Danny Smith at the last Birmingham Bloggers meetup about the idea of paying for music, which Danny found abhorrent. I understood his and Kev’s viewpoint about making the tracks free in lew of charging for the live event, but the fact is that I won’t spend £15 to see the top of Duffy’s head. I do love going to gigs but I really have to like a band or artist before I’ll spend over a fiver on them (I’ll happily go and see someone new or relatively unknown for £5) and I should imagine that most of Duffy’s listeners have (and will never) go to a gig in their lives (a Party in the Park doesn’t constitute a gig!)
The problem with this paradigm is that, it may work really well for smaller, independent labels who are more likely to take a chance on something they believe in, but for the larger labels or anyone owned by the Big Four, it won’t work. Labels are cautious beasts as it is: I’ve been waiting for one of my favourite bands, Misty’s Big Adventure to sign on the dotted line for years but it seems no label will touch them, partly through Grandmaster Gareth (the lead)’s stubbornness but also because they’re too “risky” for anyone who has an accountant to answer for. So if you then take Danny’s idea and apply it here, Misty’s will never find a label, and neither will many others. Unless of course they put on a good live show (which incidentally Misty’s do).
So let’s say record companies don’t get paid when you buy a single or album they release, but they do get paid when you see them. Doesn’t that then mean that they’ll only sign bands that they know can pack ’em in?
The problem here is that bands like Bloc Party who produce very well-made albums but don’t play live music, and the Polyphonic Spree who pack a full orchestra will have trouble cutting a deal, whereas bands that really only work live (the White Stripes for example: terrible musicians but entertaining to watch) will end up with a lucrative recording deal on the strength of their stage skills alone.
There is of course another way to make money from a live event, even for a studio-centric band. The last couple of Barenaked Ladies gigs I went to were recorded, and the last one offered as collection of DRM-free MP3s copied onto memory stick which was made available as you left the venue. Besides being bloody clever and very stressful for the guys who have to do the copying, it could be a great way to make money from a live event. But the problem is you still lose those bands that aren’t as strong (or can’t as accurately reproduce their sound) live.
I’m still happy to pay for my music and always will be, but I don’t agree with the idea that a record company can tell me what I can and can’t do with my music. I recently started selling off all my CDs, partly to make a bit of ready cash but also because I’ve come to the realisation that I’ve nothing to prove (the only reason we buy CDs over downloads is for display purposes), but that’s a violation of copyright laws. But then so is playing your CD in the car when someone else is there (I’m not joking, it constitutes a public performance) unless they’ve bought the CD too.
Record companies are universally hated and I don’t see why that has to be so. Everyone deserves to get paid for doing the job they do and the money has to come from somewhere, however there needs to be a bit of give and take. If I buy an album I want it in MP3 at 128kbps and nothing else. If a friend wants a copy he can have one - it’s called sharing and that’s how people find out about music - but there’s a big difference between home taping (which kills music about as much as oxygen kills hamsters) and producing mass copies to sell out of a car boot, or distributing it via BitTorrent.
There are so many different angles to take on this and lots of other ways to look at Danny’s idea - and it’s a great way of getting people out of the house - but I think there is an irreconcilable difference between a recording a live event, and so any rethink on pricing has to be based on the recording itself.